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If you want to grow your practice, the most important task is to build trust and a good reputation. You can and probably should do this around the “brand” of The Feldenkrais Method. Also consider that initially your clients and contacts will remember YOU more than the name of the method, technique, or modality you use. Then, you, your name, and your reputation become a brand that either supports or diminishes the brand (and the work) of the Feldenkrais Method.
One business blogger says that by 2011, 90% of our business will come from digital or word-of-mouth sources. The “new world” of social media and Web 2.0 is no longer new — it is here and growing. You might be reluctant to get involved with social media out of fear that it will take up too much time, or because you don’t understand how it works. I’m here to help.
Take a look at this a short PowerPoint presentation by Grace Rodriguez of AYN Brand in Houston, TX. It’s the best overview I have seen that clearly explains what is going on, why it is important, and how to get started. If you’re already dabbling in social media but don’t quite know what to do next, you’ll get clarification here. Then, let’s talk about it! Leave a comment on this blog before you go. You’re already on your way!
(better view: click the “full screen icon” at the bottom of the video window.)